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In this episode we talked with author Eric Chester and discussed the 2 most important things that a leader needs to do to attract and retain great employees in a dismal labor market.

Eric is an acclaimed in-the-trenches workforce researcher and thought leader. For more than 20 years, he has been studying, analyzing, and reporting on engaging workplace cultures. 

His ideas and strategies for finding and retaining frontline workers have been cited by major media and are used by companies and organizations all over the world. Eric has also delivered more than 3000 paid keynote speeches on three continents.

He is also the author of of multiple best-selling books including On Fire at Work: How Great Companies Ignite Passion in Their People without Burning Them Out, and Fully Staffed: The Definitive Guide to Finding and Keeping Great Employees

Join us as we discuss with Eric how to attract and retain great employees in a dismal labor market. Hear Eric discuss how the labor market has shifted to put the prospective employee first and why you must sell potential employees on why your organization is a great place to work. Listen to Eric describe the difference between “hunting” and “fishing” approaches to recruitment. 

Here is a link to Eric’s website:
https://ericchester.com/

Here is a link to Eric’s book:
Fully Staffed: The Definitive Guide to Finding and Keeping Great Employees

Here is a link if you want to Connect With Eric on LinkedIn:
Eric’s LinkedIn Profile

Eric’s Top 2

1. You’ve got to be a great place to work

“We’ve all heard about the 30 second elevator pitch, what we say about our company to sell ourselves. Do you have the same speech for prospective employees? What makes you different than anybody else who is hiring the same person you want to hire?” – Eric Chester

“We’ve all heard about the 30 second elevator pitch, what we say about our company to sell ourselves. “You have to work harder on your employee branding than you do on your product branding. You need to make your company a great place to work. If you create a great place to work, the customers will come.” – Eric Chester

2. You’ve got to recruit relentlessly

““Stop fishing and start hunting!! You can no longer rely on help wanted signs and posing jobs on the internet. you can’t trust this to a person who you hire as HR.  You’ve got to get out there and work your community and hunt for workers by creating an employment pipeline with schools, your existing employees, leveraging social media, searching for recent retirees, returning military, etc.”