Business Leadership Today

Mark Sanborn on How to Lead a High-Performance Culture in the New Normal


In this episode we talked with author Mark Sanborn and discussed the top 7 most important things that a leader needs to do to lead a high-performance culture in the new normal.

Mark is president of Sanborn & Associates, Inc., an idea studio dedicated to developing leaders in business and in life. 

Mark is also a world-class keynote speaker and author of the bestselling book, The Fred Factor which has sold over 2 million copies worldwide. 

His latest book is The Intention Imperative.

Mark’s list of over 2600 clients includes many well-known companies like Costco, FedEx, Harley-Davidson, Hewlett Packard, Cisco, and KPMG.

Join us as we discuss with Mark how to lead a high-performance culture in the new normal. Hear Mark’s insights on the difference between teaching action and teaching responsibility. Learn the three C’s that will help you sharpen the communication of important messages. Listen to Matt and Mark discuss the idea that true leaders focus on the greater good of the whole.

Here is a link to Mark’s website:

Here is a link to Mark’s book:
The Intention Imperative

Here is a link if you want to Connect With Mark on LinkedIn:
Mark’s LinkedIn Profile

Mark’s Top 7

1. Take care of yourself

“You can’t save a drowning victim if you are too tired to swim. The one thing you can’t afford to sacrifice is your health and your ability to think clearly.” – Mark Sanborn

2. Teach responsibility

“We need to teach people that it’s not enough to take action. Responsibility is identifying what needs to happen, and making it happen.” – Mark Sanborn

3. Refocus

“Let’s not assume what used to work, still works, we know it doesn’t. Not all of it, some of it still works, and a lot of it doesn’t. The question is how do I need to refocus myself as a leader and my team to achieve the level of results we want to have.” – Mark Sanborn

4. Sharpen important messages

“The way you sharpen your message is with the three C’s: you’ve got to be Clear, you need to be Compelling, and it helps to be Clever.”

5. Deepen relationships

“The test of leadership is; if you couldn’t punish or reward someone, would they still do what needs to be done. If the answer is yes, that is because you have a relationship with them.” – Mark Sanborn

6. Grow yourself and grow your team

“The only way you can increase capacity is with focus and improvement, skill and knowledge improvement. When you add a new skill or improve an existing skill, you can get more done with the same amount of time available.” – Mark Sanborn

7. Be of greater service

“Leaders make things better for others.” – Mark Sanborn

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