Business Leadership Today

Why You Should Measure Employee Experience


Muriel Call, Staff Writer

Employee experience, a concept that encompasses the journey an employee takes with an organization, has become a focal point for organizations worldwide. It’s the sum of all interactions—from the first contact as a potential recruit to the last interaction after the end of employment. 

Recent events such as The Great Resignation, in which millions of employees globally left their jobs in search of better opportunities, have highlighted the importance of a positive employee experience.

In the wake of The Great Resignation, understanding and enhancing the employee experience has become more critical than ever. It’s not just about retaining talent but also about fostering a workplace where people feel valued and consistently motivated.

This is why it’s so important to measure employee experience regularly. 

Measuring employee experience is crucial as it provides insights into employees’ perceptions, needs, and motivations, enabling organizations to create a work environment that promotes engagement, productivity, and retention.

In this article, I’ll explore why and how organizations should measure employee experience. 

The Importance of Measuring Employee Experience

The employee experience provides a comprehensive view of the workplace from the employee’s perspective. It encompasses everything an employee perceives, feels, and experiences throughout their journey within the organization.

By measuring employee experience, organizations can gain valuable insights into the factors that drive job satisfaction. This includes understanding the effectiveness of communication, the impact of leadership styles, the quality of relationships with colleagues, and the alignment of work with personal values and goals. 

When these elements of employee experience are positively perceived, job satisfaction tends to increase, leading to a more committed and motivated workforce, but this isn’t the only benefit. Positive employee experiences often translate into increased productivity. 

When employees feel valued, heard, and supported, they are more likely to be engaged and motivated to perform at their best. This not only enhances individual performance but also contributes to the organization’s overall success.

Understanding and improving the employee experience is also key to enhancing employee retention. Employees who have a positive experience at work are more likely to stay with the organization, reducing turnover costs and fostering a stable and experienced workforce. 

By measuring and acting on employee experience data, organizations can create a work environment that not only attracts talent but also inspires them to stay—even during challenging times.

The Great Resignation and Employee Experience

Speaking of challenging times, the COVID-19 pandemic led to a significant shift in workers’ priorities. This resulted in The Great Resignation, which profoundly impacted organizations worldwide. 

This phenomenon, characterized by a mass exodus of employees from their jobs, has forced organizations to reevaluate their relationships with their employees.

The Great Resignation led to an increase in open positions, causing disruptions in daily operations. The remaining employees often had to compensate for the lack of staffing, leading to immense workloads and, consequently, employee burnout. 

This situation affected overall performance and productivity, forcing businesses to fill vacant positions urgently. This kind of large-scale event creates the perfect storm for disengagement because it causes a rapid deterioration in the quality of the employee experience. 

Nonprofits were hit particularly hard. These organizations, already operating with limited resources, saw an increase in demand for programs while, at the same time, confronting a decrease in funding. 

So what did organizations learn from this experience, and how is it shaping their policies? Many organizations have had to adapt their strategies and have started focusing on upskilling and training to boost job satisfaction and engagement. 

These changes are part of a broader shift toward prioritizing the employee experience in the workplace.

The Benefits of Measuring Employee Experience

Measuring employee experience offers a multitude of benefits that can significantly enhance the overall functioning and success of an organization. 

One of the primary benefits is improved employee engagement. By understanding employees’ experiences and perceptions, organizations can implement strategies that foster a sense of belonging and commitment. 

In a study conducted by Gallup, the impact of employee engagement on business performance was analyzed. The findings revealed significant differences between top and bottom quartile business units and teams in terms of business outcomes. The study found:

  • An 81% difference in absenteeism
  • A 58% difference in patient safety incidents, including mortality and falls
  • Differences in turnover rates, with an 18% difference for high-turnover organizations and a 43% difference for low-turnover organizations
  • A 28% difference in shrinkage, which refers to theft
  • A 64% difference in safety incidents, such as accidents
  • A 41% difference in quality, measured by defects
  • A 10% difference in customer loyalty and engagement
  • An 18% difference in productivity, measured by sales
  • A 23% difference in profitability

These findings underscore the importance of employee engagement in driving positive business outcomes and the impact of employee experience. 

Another significant benefit of measuring employee experience is the ability to better understand employee needs. Each employee is unique, with different motivations, aspirations, and expectations from their workplace. 

Measuring employee experience allows organizations to gain insights into these diverse needs and tailor their policies and practices accordingly. This improves job satisfaction and promotes a culture of inclusivity and respect.

Measuring employee experience equips organizations with valuable data that can inform decision-making processes. It provides a clear understanding of what works well and what needs improvement in the workplace. 

This empowers organizations to make informed decisions that can enhance the work environment, improve processes, and ultimately lead to better business outcomes.

How to Measure Employee Experience

Measuring employee experience is a multifaceted process that involves various methods and tools. One of the most common methods is conducting surveys. 

Employee surveys can be designed to capture a wide range of information about the employee’s experiences, perceptions, and satisfaction levels. They can be conducted annually, bi-annually, or even quarterly to track changes and trends over time.

Interviews and focus groups provide a more in-depth understanding of the employee experience. They allow for open-ended discussions where employees can share their thoughts, feelings, and ideas in their own words. This qualitative data can provide rich insights that are often missed in surveys.

Data analysis is another useful tool for measuring employee experience. This involves collecting and analyzing data from various sources, such as human resources metrics, performance data, and feedback forms. Advanced analytics can help identify patterns, trends, and correlations that can inform strategies to improve the employee experience.

When implementing these methods, it’s important to ensure confidentiality to encourage honest feedback. It’s also crucial to communicate the purpose of the measurement and how the data will be used. This can help increase participation and trust among employees.

Interpreting the results should involve a comprehensive understanding of the data. It’s not just about the numbers but what they mean for the employees and the organization. The findings should then be used to inform decisions and identify actions that aim to improve the employee experience.

Measuring and Improving the Employee Experience

Measuring employee experience is not just about collecting data—it’s about using that data to create a better workplace. It’s about understanding and valuing employees’ perspectives and using that understanding to drive positive change.

Fortunately, there are numerous tools available that can help organizations efficiently measure and improve employee experience. These tools include surveys, assessments, and feedback mechanisms that allow employers to collect and analyze data on their employees’ work environment, satisfaction, and motivation levels. 

Additionally, there are many programs, initiatives, and training software options that leaders can undertake to help support a positive employee experience and create an engaging work environment. 

These programs not only provide valuable insights and knowledge but many also offer money-back guarantees. One even offers a 300% return on investment

By investing in tools and programs that improve employee experience, organizations can create a culture of engagement, satisfaction, and productivity that benefits both the employees and the business as a whole.

Muriel Call

Muriel Call

Staff Writer / Editor

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